Many potential real estate investors
aren't sure how to get started. They don't have the money to go out
and buy houses and they don't have the knowledge and contacts to pull
the deals together yet. Because of this, they start out as bird dogs
or wholesalers.
Bird Dogging, Not As Easy As It Looks
The idea of bringing a rehabber or
landlord a deal and picking up a couple thousand dollars for your
trouble sounds pretty appealing. Picking up deals should be simple,
just look for people who need to sell, right? Think about it – if
the deals are that easy to find, it would appear that the pros would
have already picked them up. They would be paying you for a service.
It takes some searching, some digging,
some talking to potential sellers, learning their stories and gaining
their confidence. Then negotiating an agreement that someone would be
willing to pay you for. After that, there is building relationships
with your market – rehabbers who can actually close on the place
and will not cut you out of the deal. Credibility and trust are key
elements on both sides of the deal along with understanding what
price will get you the deal.
Wholesaling Is An Art In Itself
Wholesaling gives you some more
security in that you actually have the property under an assignable
contract that you sell to the investor. The subject of assignable
contracts will be held for another day. The investors know what the
deal is and can take it to closing if it meets their requirements.
In this case you have to have a valid agreement and a deposit. It
will cost you a little cash, but many owners of distressed properties
will accept a hundred dollars.
Some may not take you seriously with
that small a deposit. However, if that is a problem, perhaps it's
not the deal for you – or you may need to polish your negotiating
skills. As Ron LeGrand is fond of saying, “you can't lose a big
check if you don't write a big check.”
What Makes A Deal?
Whether you are bird dogging or
wholesaling, the elements of a good deal remain the same. Just
becauses a property is advertised as a fixer or appears to be selling
somewhat below market doesn't mean a rehabber will jump at the
opportunity you are offering.
First of all, if a place is listed,
even as a fixer, rehabbers are usally already aware of it. Second,
those actively promoting a fixer upper, whether owner or agent, are
usally thinking in terms of owner-occupants who will fix the place
for themselves. For example, a house with an after repaired value
(ARV) of $100,000 that needs about $20,000 in repairs will often be
offered at between $70,000 and $75,000. This is not a bad deal for
someone who wants to make the home their own... but for a rehabber,
the numbers just don't work.
I get emails all the time offering
properties with projected ARVs and estimated repair costs that show
the place to be a wonderful opportunity. The reality is that some
are and some are not. Here is where you can gain the confidence of
your potential buyers by doing your homework and increasing the
accuracy of your figures.
Starting with the ARV
We all tend to be optimistic about the
deals we propose, but to get this right, you have to throw away your
rose colored glasses. You will not get a good number from Zillow.
Take a tip from realtors and find 3 or
4 recent sales (not listings) of similar properties – in the same
area. That means do not use properties on the other side of major
boundaries, like municipalities or major highways. They may look
similar but there are other factors that may not be obvious.
Look for homes with the same level of
finish you are looking to accomplish. Here is where Zillow can be
helpful as the pictures can tell you something about each property.
You are not looking at the absolute price, but at the price per
square foot. That is how you can compare 1400 sq ft homes with 1550
sq ft homes and make some sense of it. Then drop the ARV a few
thousand as rehabbers may be looking for a quicker sale and not go
for top dollar.
Add In Expenses
Next you have to estimate repairs.
This will come easier with time and I've almost always found these
estimates kind of a suggestion that didn't always come close to
reality. Experienced rehabbers will do their own estimates, but the
closer you are to reality, the more your numbers will be trusted in
the future. Develop relationships with a couple of contractors and
get a some real world estimates until you can come close yourself.
Now you know that the place could be
worth and you know what it will take to fix it, you are set to start
contacting investors through ads, the local REIA, or whatever method
you use. Right? Wrong!
There are a few items to factor in to
your proposal. First you will have to include the acquisition cost as
well as the selling costs – if using an agent or not. Then there
is the not insignificant carrying cost of the money borrowed for the
project.
Then you can't forget the 10-15% for
profit for your buyer. If this is not there, there is no reason for
anyone to do the deal.
Once you have all these numbers, you
can figure out what you can offer for the property – oh yes, there
is one more thing: your profit! It may take a few times to get it
right, but each time you will gain experience that will help you do
better next time. As John Maxwell says, “sometimes you win,
sometimes you learn”.
Beating The Pros
When you find a property that looks
like a good deal, others may have found it as well so you have to act
fast. In the heat of the moment you may want the deal so badly you
push the numbers a little just to get the agreement. You will find
it is not difficult to outbid the professional competition. The
danger here is that you offer enough to get the deal, but you have
just priced yourself into a position where there is not enough meat
on the bone for your buyer – the place doesn't close and your
credibility is damaged.
The second caveat is to sell directly
to the rehabbers or landlords. You may find other wholesalers hungry
for deals that will pick yours up only to try to assign them to other
investors. Here again, this can lift the price to a point where the
real buyers can't make money and the deal won't close.
In either case, instead of beating the
pros, you will have beaten yourself.
Wholesaling Into The Future
Some people make a nice living
wholesaling one property after another. However, if they don't
figure out how to keep a house now and then, it just like a job where
you have to keep working all the time coming up with deals rather
than developing the ongoing residual income that means you don't have
to keep turning the crank to keep the dollars flowing.