The Value of Video

Even with the fear of the Chinese flu, homes are still being listed, bought and sold. Videos have been around for quite a while but they have become especially useful these days as many people are attempting to avoid as much personal contact as possible. This is good news as realtors still need to sell homes and some owners need to, or at least want to, sell their property.

We Have Photographs, Why Do We Need Video?

 

A company as tech-savvy as Microsoft did an experiment with ads comparing still images and those with motion. They found that the motion pulled 110% better than still images alone. You can read about the results here.

Many years ago when was in college, I did an experiment where I had ten items. I presented them in two sets with five showing movement and five static. The movement status was reversed from one set to the other. These were the real old days as I was using Super8 film at the time. The results were that after the showing, the subjects recalled 20% more of the images with motion than those without.

Other studies, similar, but much more extensive than mine, showed the same results. My project was simply a replication of prior academic efforts and further proved the concept that motion captures the attention and is retained longer than static images - all else being equal. Through zooming, panning and camera movement the video can ensure that special features are not missed.

Of course, there are iconic still photographs that stick with the viewer forever, like the burning Hindenberg or the sailor kissing the girl on a New York street at the end of World War II. However, unless there is something amazingly unique about the property, it's doubtful that this sort of memory will come into play.

The Time for Video is Now!

 

One of the things people hate most about selling their property is the bands of visitors traipsing through their home, gawking at all their possessions. A good video will not eliminate this completely but can keep the number from being too annoying.

Even a marginal video helps filter out the serious buyers who would have no interest in the property after seeing it and it eliminates all but the most ambitious lookie lous. It saves the realtor time and you don't have to run around the house cleaning up every time you go out in case a realtor wants to use the lockbox to show your place. These things still happen but not nearly as often because of the filtering process.

On the other hand, your house can be shown to many more people with much less effort than if everyone had to come through personally. This is especially helpful for buyers moving into the area if they have a limited time to spend looking. They can see if your house has potential for them before setting foot on your porch.

How Much Does It Cost?

 

At the low end, there are free services where you can take some pictures yourself and upload them to a web-based system that will link them together in a video. If you are good with a camera, this may work out well. If not, you get what you pay for.

You can spend several hundred dollars or more and have a professional take some really nice pictures and put them together in a video. You can even get a videographer to create a smooth walkthrough with an artistic presentation.

Between the two, is a service we provide where you can take some pictures and have them straightened, cropped and massaged into some pretty nice stills that can then, be edited into an effective presentation. If you're not sure you can take pictures that are good enough, check out our blog post Pictures Sell the Property for some tips.

Where To Get This Done

 

If you have an agent and they have been around for a while, they will most likely get some form of video done as a matter of course. It is worth the money.

If you are selling it yourself, you can look in the yellow pages – oh okay, online - and find someone to do the job. We provide the massaging and editing service if you want to give it a try. You can learn more here.

No matter how you get it done, a video will get your property in front of more people and create more interest among the pool of serious buyers.

Tough Times... We are Tougher!

I've pointed this out before but it's good to consider one more time. Robert Schuller was fond of saying “Tough times don't last, tough people do.” Thomas Paine told us, “These are the times that try men's souls. The summer soldier and the sunshine patriot will, in this crisis, shrink from the service of their country; but he that stands by it now, deserves the love and thanks of man and woman.” We aren't fighting an enemy trying to kill us with muskets and swords, but we are fighting an enemy that can destroy lives and our economy – our way of life.

Obstacles In Our Path

We looked at this a while back, and the situation has improved for some of us in the more free states that have opened up and people have been allowed to return to many of the “non-essential” jobs. We can see an end if we are not regulated back into economic suicide mode.

Daily we see reports of riots in many big cities. Police are forbidden to stop the destruction by mayors more concerned about the rioters than the safety of the innocent citizens. Downtown areas become boarded-up ghost towns.

On top of this we are still dealing with the Chinese flu. We hear conflicting reports and it's difficult to know who to believe anymore. So much of what we hear comes from those with a political agenda. We are told restrictions on us are for our protection. The story has shifted from wearing masks to care for ourselves to following our betters directions to protect others. This motivates some to become self-appointed enforcers, and added to the conflict we are facing.

Personal Cost

Even though many of us are seeing better days and those who can set their fears aside are returning to a level of normalcy, we still see far too many people hurt by our disinclination to travel, congregate in larger groups and go to restaurants. This is especially true in the coastal regions of Florida where vacationers have not been lured back in large numbers.

These choices are either their own or by decree. Sometimes they are the right things to do but often those who can least afford it pay the greatest price. The government is trying to ease the burden with some cash, but in spite of the benevolent claims, by their very nature they cannot take care of everybody damaged by the imposed economic shutdown,

Hospitality workers who are simply not needed for sparsely populated hotels. Waitresses and waiters are dependent on tips are working in mostly empty restaurants. Clerks aren't needed in shuttered mom and pop stores. The list goes on. There are people hurting financially, emotionally, and spiritually now. Like the government, we can't help everyone, but perhaps we can help a few. Particularly those of us who we have the privilege of providing housing.

Inadequate Solutions

Among the suggestions is that people should be forgiven rent on their homes. This is a fine suggestion by some of the elites with no skin in the game and nothing to lose or mortgages to pay. Like pretty much all give away schemes, they are proposed by those who think someone else should pay the bill if someone has a need. There may be some large corporate property owners with free and clear properties that could do this but many have mortgages to pay and simply cannot forego the monthly revenue.

There is talk of more “stimulus” money, but even though it is a major expense to the taxpayers, it will hardly make a dent in the financial problems of those in need. The real stimulus will come when people return to work and the economy gets back on track. It is a fool's errand to try and do otherwise..

Overcoming Adversity

Many small businesses cannot afford to be shut down or work without sufficient revenue for long periods. The real estate business is no different, some allowances for those in financial pain won't be too damaging long term. I am suggesting that rather than cursing the darkness around us in the form of the Chinese virus, socialist temper tantrums, and sometimes overbearing government responses, we can light a candle and pitch in and help where we can.

One thing I have learned over time is that we aren't bothered nearly as much by all our inconveniences and annoyances when we are helping someone else. Americans came together after the War Between the States to become one nation again. Americans defeated the Axis powers in World War II. Americans put a man on the moon. Americans developed much of the technology we use every day.

We will come out on the other side of this virus in spite of the bellyaching and carrying on by the whiners among us. Each of us has a choice we can join the whiners or we can be overcomers who find answers rather than tell people that there are none. It's easy to get down sometimes, but keep in mind that feelings follow actions, so – get out and DO SOMETHING!

Where Is Commercial Real Estate Headed?

I don't normally get involved in commercial real estate, but lately I've seen some trends that are sure to have some impact on the residential market as well. However, before I continue, I need to note that as with any type or real estate, there are often local conditions and variations that run counter to prevailing trends.

The concept of commercial real estate can be quite appealing. The idea of long term triple net leases where the tenant pays the taxes, insurance, and at least a portion of the maintenance can seem pretty good. The flip side of this is that when the property goes vacant, it usually is not rented the next month by someone ready to move in. It can be a few months if things go well, it can be many months or more if things aren't going well – and now, in many large cities, things are not going well.

Everyone is aware that some businesses have been damaged by the hideout-at-home thinking brought on by the Chinese flu. That is just one of the influences on the current market, but it may be a primary factor leading to several others.

The Rotten Apple

The problem causing the most angst nationally is the flight of residents from New York City. But it's not just the worker and consumer bees heading out of town. This urban abandonment along with restrictive regulations has caused some businesses to see up to an 85% reduction in revenue. This no way to survive.

Fixed expenses go on, and on. Site rent – something far from insignificant in Manhattan goes on. Many are just giving up and closing down completely. Commercial property owners in New York and other major cities are faced with shrinking demand and fixed payments of their own. Some have the resources to weather the financial storm. Those with insufficient capitalization could be facing a financial crisis of their own.

Multiple Factors

The Chinese flu has caused a couple of things to happen, First, the faint of heart are loathe to go out in public. Second, many with the resources are bailing on many major cities – not just New York – trying to avoid the dreaded flu. Then there are travel/quarantine restrictions killing off the tourist trade. If that doesn't hurt enough, many who used work in the shining skyscrapers are now working from a spare bedroom at home.

As the TV commercials say. “But wait, there's more!” Public safety has taken a hit in many areas as the increasing hostility toward law enforcement has brought about a reduction in their presence and a not-surprising lack of public confidence. That lack of confidence has been justified as the despised and ridiculed police have not been permitted to stop rioters and looters, even petty shoplifters, from doing further damage to many downtown businesses.

Logical Reaction

With all this going on, who can blame enterprises large and small from abandoning downtown and surrounding areas? We've even seen the mayor of Chicago begging companies like Walmart to stay in her out-of-control domain. It's like. what do they have to lose? Merchandise? Buildings? Employees lives?

It comes down to a simple business decision. And these decisions are made over and over again. Big companies with the resources simply close up shop and move to greener pastures. Mom and Pop shops sadly fade away. But the results are the same: empty storefronts, empty offices, reduced property values, and reduced tax base... and fewer places for those left behind to buy clothing and groceries, or eat out – making the area even less desirable. It is reported that there are a record number of rental units available in New York – and it's doubtful that the Big Apple is all alone.

What Happens Now?

Having escaped from New Jersey many years ago, it is astounding to me that denizens of New York are buying some of the few homes available across the Hudson River site unseen for more than the listing price – such is the desire of the of the affluent class to escape from the city. Others are left behind in a city many years away from recovery.

New York is just one of many urban areas to experience this exodus of the business community. Portland, Minneapolis and Chicago to name a few have seen businesses destroyed by angry mobs. Many never to be seen again. And others that are have not been destroyed are getting out while the getting is good.

Long Term Impact

So businesses are leaving urban areas. Those that stay have many remote workers with only occasional visits to the office. This is an unanticipated consequence of the Chinese flu that attacked our nation. With the necessity to disburse and the technology available to do it, we have found a new way of working and companies have found a more economical and efficient way of getting the job done. The cube farm may no longer be the dominant home of the information worker.

There is a long term reduction in the demand for office and retail space all over the urban landscape. This will impact the real estate market, the financial market, and the housing market. The time is not to panic, but to plan – plot and scheme, perhaps - if you are in the commercial real estate business.

The Opportunities

As the old English proverb that says: It's an ill wind that doesn't blow anybody any good. Things are not going well, but opportunities still remain. A great many fortunes were made during the great depression. We have been told by people from Viktor Frankl to John Maxwell that what happens to us is not as critical as how we respond to it.

It is reported that Amazon is looking at putting distribution centers in abandoned mall anchor stores. There may be bargains to be found in the real estate itself – but it is only a bargain if you know what to do with it. This applies to small strip shopping centers as well as downtown skyscrapers.

We can't spend too much time listening to the media mavens of malaise. Remember, this is the country that played a large role in defeating the Nazi empire and the collapse of the Soviet Union. It is also the country that put men on the moon. If that spirit and determination has not been educated out of us, we will figure this situation out as well.

Evictions On Hold – For the Moment

President Trump has signed an executive order putting a hold on evictions. He is doing this to help ease the burden on working folks who have seen their income evaporate as businesses were shut down in a vain attempt to stop the spread of the Chinese virus. His heart is in the right place but this is a band-aid on only half the problem.

The Deeper Problem

While it is helpful for people not to be thrown out of their homes when their income stops, this does little to help the property owners who still have ongoing expenses like taxes and insurance as well as mortgage payments in many cases. This pushes the burden on other innocent parties hurt by the economic shutdown. The anti-capitalists in our midst may think this is the way it should be, that the wealthy landowning class take care of the so-called working class – as if the landowner sit around all-day drinking scotch and eating bonbons..

But this thinking comes from a lack of understanding of what is involved in providing housing in the community. Unless the property has been held for many years, there is probably a mortgage payment due every month, If rent checks stop coming in, it is difficult to keep payments going out.

This is not an argument for the government to write checks to the landlords. By the way, landlord is not a dirty word, no matter what some people try to make it sound. It is just a recognition of the economic truth: Their ain't no such thing as a free lunch. Somebody has to pay the check. In this case, the people providing the housing are asked to foot the bill. To Bernie Sanders followers this is entirely appropriate, but most property owners do not have an infinite supply of funds to support those that can't, or won't, pay the rent.

Eviction is not the Best Answer

In normal times, when people stop paying the rent (or mortgage payments) sooner or later the sheriff comes knocking on their door and out they go. When this happens the property owner is looking at several months (at least) of lost rent, along with legal expenses, and a rental unit in need of some work. This is even if the people being tossed out don't trash the place. Even if it is just paint and, possibly some carpet, it still costs money and another month of lost rent.

The Ticking Time Bomb

Unless the rent payments (and mortgage payments) are forgiven – that is written off, never to be paid – debt is piling up month after month. For the tenant who had been paying $700 to $1000 a month, if they haven't paid rent in six months, how will they pay back the $4,200 to $6,000 back rent when this madness ends? They may still be out on the street and the property owner will still be out the back rent, etc., etc.

A Sliver of Light

Fortunately, not everyone was put out of work or business. Many people kept on working and paying their rent and/or mortgage. As with every economic problem, some people thrived while others headed toward the bottom. Many online retailers saw their profits soar while small brick and mortar shop shut their doors – sometimes forever. While those deemed non-essential by the powers that be sat at home watching their bank accounts drain, those deemed to be “essential” kept chugging along, sometimes even enjoying a financial windfall.

Property owners with a variety of rental units many have a had a couple of tenants with issues even while most of the revenue continued. Smaller owners with few units saw their income remain or fall based on the fortunes of their renters. Even for those with sufficient cash flow to cover the missed revenue, we still have the moral issue that begs the question: should someone be forced to support another person who is not part of their family who cannot pay their bills?

Helping another person in trouble should be voluntary, not imposed from above by those with nothing at risk. This is a question many seek to avoid, and I will not go into all the ramifications of the various answers, but it is one that deserves consideration when we look at people deprived of the ability to earn their way in life.

Working Together

If the property owners and the renters work together in good faith, there may be some sort of reduced rent and partial payment deal to be had that benefits all concerned. Sometimes banksters work with property owners, but whichever side of the table one finds him or her self, talking about what is possible can help ease the burden on both. In fact, it is the only way to come out of this without either side being too badly damaged.

Neither side is the enemy. The property owner is simply supplying a place to live and the renter is paying for the value he is receiving. However, until we get back to the point where we recognize that all jobs are essential, except possibly that of some bureaucrats, and people can bet back to work without hearing the “OMG, we're all gonna get killed” mantra from the media, we will have to figure things out to get by.